The Privacy Problem Revisited
Many of us would be annoyed by the divulging of our private information such as where you live and many others would rationalize, “Well, if I have to get these ads to support the services provided by this site, then I’d rather they be targeted to my interests instead of a random choice --- either way I’m going to get the ads so that I won’t have to pay for the services the website provides. So the choice becomes: do I want to pay for the use of the website (like any other commodity) or do I pay by sharing some of my personal information? To paraphrase an old saying that sums this up, “When a website claims to be “free” you are the customer and you pay with your private information”.
In my experience, the younger generation is less concerned with protecting their privacy than is the older generation and the older you are the more the concern. During the early days of the Internet a story circulated about a fellow on the subway handing out forms that, when filled out, would capture much of the rider’s personal data. What was the gift to the riders for providing this information? A cheap plastic ballpoint pen. So, if you’re willing to give up your privacy for a cheap pen, it would seem to follow that you would do the same in return for the services of a Google search engine or a social platform such as Facebook.
An article by Cameron Summerson summarizes the argument for using Google and Facebook and paying with personal data.
https://www.howtogeek.com/353483/why-its-not-a-big-deal-that-google-and-facebook-knows-a-lot-about-you/ (If you don’t want to type that long URL, it might be simpler to search on “why it’s not a big deal that google and facebook knows about you”).
In a nutshell, he argues that you are not selling your personal data to the two tech giants. At best, you are leasing it to them in return for using the services the giants provide. Besides , he argues, Google and Facebook provide very strong security for your data (which makes sense because it is valuable to them.). Likewise, the advertiser who pays Google and Facebook to display his advertisement in your searches or feeds has a self interest in providing strong security for your data keeping it safe and private for the same reason --- it is valuable. Once the user clicks on their ad and is taken to the advertiser’s website then any information that you give about yourself is your own personal choice. And finally both Google and Facebook as well as most Big Tech companies claim that the data is anonymized before being distributed. “ Data Anonymization” is defined as a "process by which personal data is irreversibly altered in such a way that a data subject can no longer be identified directly or indirectly, either by the data controller alone or in collaboration with any other party." (Wikipedia). So the question becomes do we take Google and Facebook at their word? Can they really keep our data private? But even if we choose to trust them, to make matters more complicated, it is possible for a hacker to de- anonymize the anonymized data to the point where your identity is discovered! “De-anonymization is the practice of matching anonymous data (also known as de-identified data) with publicly available information, or auxiliary data, in order to discover the individual to which the data belong to. “ (Wikipedia)
However, to make matters even more complex, de-anonymization is not foolproof and the name of the person can be found using simple computer techniques. For example,
” Mr. X lives in ZIP code 02138 and was born July 31, 1945. ... narrows down the population, so much so that the combination of (gender, ZIP code, birthdate) was unique for about 87% of the U.S. population. ... show that people can potentially be re-identified by these kinds of data, not that everyone will be.” (https://www.eff.org/deeplinks/2009/09/what-information-personally-identifiable)
By now you might be asking: how is all this head-spinning information useful to me? We protect our privacy by reading what the experts have to say; if you search on the phrase “how to protect my privacy” you will be rewarded with a plethora of sites to visit that provide advice. In fact I made this search and was impressed by an article in Time Magazine entitled “11 Simple Ways to Protect Your Privacy” by Christina DesMarais. She makes suggestions that range from “Don’t fill out your social media profile” to “Lie when setting up password security questions”. Although these sound counter-intuitive, if you search on the title to the article, DesMarais explains why these are reasonable precautions.
How to protect our privacy is not a new problem spawned by the Internet. The issue has been around for at least 100 years. “Lewis Brandeis and his law partner Samuel Warren published “The Right to Privacy” in the Harvard Law Review in 1890, where it became the first major article to advocate for a legal right to privacy.” (Wikipedia)
Brandeis succinctly summed up his beliefs in the much-quoted phrase, “ Privacy is the right to be let alone” He was right over 100 years ago and he is right today.
Observing Thinking
Observing Thinking
Friday, August 21, 2020
August 2020: The Privacy Problem Revisited
Thursday, July 16, 2020
The Evolving Internet
I ran into an engaging piece in the New yorker, “”Second Career Dept” by Antonia Hichens that was entitled, “What do you do after you’ve been fired by the Trump Administration?” I was hooked. She goes on to explain about how a new Internet Service at cameo.com where, for a fee, you can send a video message from a menagerie of semi-famous people like George Papadopoulpos (whose very name stretches your spelling ability) who, if you can still recall, was one of Trump’s early advisors. As an example, for a Father’s Day gift you can send Dad a video featuring Papadopoulpos (or even a Trump impersonator) wishing him well.
Intrigued, I visited cameo.com to see for myself their list of semi-famous celebs and how much they charge for the honor of receiving a video containing their best wishes. Obviously, no one Really famous (like Bob Dylan or Bruce Springsteen) needs to stoop to this level to make a living but there are a surprising number of second-rate celebs who enjoy or need to do this.
Upon entering the site one is met with a header page that is essentially a table of contents indicating various categories such as “Popular” “Sports” “Comedy” etc where you can pick a pseudo celebrity and the type of message you want them to send to your chosen loved one.. Before you commit to purchase, you may view sample videos that the celeb has already delivered so you can have a better idea of what you’re buying into.
I sampled Isiaih Thomas, Basketball Hall of Famer (Cost $245) and got a short but inspiring pep talk; (Brett Favre was $300) On the other hand, I found Gilbert Godfried’s schtick costing $150 disappointing but was quite amused by John Di Domenico’s impersonation of Trump for $180.
Not to mention, there are over 250 Drag Queens from which to choose. Just browsing the site was an eye-opening and nice mindless distraction from our “New Normal”.
Cameo’s COO, Arthur Leopold is quoted in the article, “We’ve democratized access to talent and celebrity. You don’t have to go to a fund-raiser at the Beverly Hills hotel anymore”. At first blush this may sound like pretty high-falutin sentiments for a purveyor of bubble gum for the mind, but think about this: isn’t one of the great things about the Internet that it is a leveler of opportunity --- resulting in greater social justice? Isn’t that a sweet addition to a democratic republic? Or not.
Anyone with a cell phone can access the Internet for entertainment, to shop, and even to access information to help make decisions to a degree greater than all the kings and queens of past centuries. Granted, it sure does feel like drinking from a fire hose and it’s difficult to separate the wheat from the chaff but after a while one learns which sources to trust and which to go to for their needs. My favorite medical site for health issues is The Mayo Clinic and I trust the New York Times, The Economist, and the Christian Science Monitor for general news reporting. My favorite comic strips are --- wait, let’s not go there. But you get the general idea.
I worked on the IILIAC IV project at the University of Illinois back in the late sixties. It was funded by ARPA (Advanced Research Projects agency) of the DOD( Department of Defense) but we perhaps over-optimistically believed the purpose of the project was to make the world a better place to live in. Using the ILLIAC IV, a massively parallel computer (it had 256 CPUs working in parallel), we could, for example, write useful algorithms that could predict the weather faster and more accurately. Of course, this was also of great interest to the Department of Defense. DOD had another important goal: they wanted a computer system that could withstand a nuclear attack. The obvious solution was to decentralize the location of our computing power by physically separating individual computers but linking them together via a Network so that they could cooperate and share information and in a safe, secure manner. In this way if one computer on the network went down for any reason, information could be routed around to another active computer on the multiply-connected network. Later, when free internet speech became an issue, this feature led to the aphorism coined by John Gilmore, “The Net interprets censorship as damage and routes around it.” Gilmore (born 1955) is an American computer science innovator, Libertarian, Internet activist, and one of the founders of Electronic Frontier Foundation. (Wikipedia)
As the ARPAnet morphed into the Internet and civilian control, it was used first primarily by scientists worldwide to share papers. Personally, I found it very useful to be sitting in Champaign-Urbana Illinois running my programs on the computers at Stanford Research Institute (S.R.I.) in Menlo Park, Calif., U.C. because it was two hours earlier there and turn-around times for jobs submitted was way better.
Once the Internet was completely opened to individuals and businesses, the advantages of information sharing blossomed and today we reap those benefits as well as the problems. Many sites offer abundant services but at the price of giving up our personal privacy. There is also a real danger of addiction especially to webtsites that offer pornograpy, games, auction sites, social networking and just plain old surfing the net. There is a fair and balanced discussion of the Internet Addiction Disorder on Wikipedia: https://en.wikipedia.org/wiki/Internet_addiction_disorder
In the meanwhile, stay safe and, just like you adhere to the social contract by not running Stop signs, wear your mask.
Monday, March 30, 2020
Opponents argue that social networking sites expose children to predators, increase vulnerability to computer viruses, lower worker productivity, and promote narcissism and short attention spans.” (source: http://socialnetworking.procon.org/)